The boys have been releasing numerous CFs for the franchise, and it seems that their presence has paid off for the company!
Reportedly, Look Optical experienced a 26% jump in daily sales for all 65 stores; some stores are even stating they’ve received a 68% increase. The stores around college campuses experienced the most dramatic boost, with their average increase leveling out to be approximately 48%.
Look Optical stated, “Our ‘Glasses are the face’ campaign last year aimed to increase consumers’ awareness of glasses as a fashion item. This year’s market strategy was to emphasize the differences between Look Optical and other optical stores, and define a new market to lead on.”
They continued, “We plan to implement this advertisement in the first half of 2012 through various means, and continue with a variety of promotions and events.”
If you haven’t seen 2PM’s latest ‘Look Optical’ CF yet, check it out below!
credit:allkpop
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